So, what do we do about it? Here are some best practices when feeling overwhelmed by your marketing options:

1. Start with the need, not the product/tactic

2. Prioritize based on firm strategy and function (not vendor sales tactics)

3. Agree on the "R" before you make the "I"

4. Leverage talent - you can't and shouldn't do it all yourself

5. Ask someone who's done it before

Who wouldn’t be better off with someone in their corner who has seen it all before? Let Chief Seconds help you growth and thrive by helping to unstick the decision making process around your marketing.

Bruce

BONUS: to quote Mencken "For every complex problem there is an answer that is clear, simple, and wrong." There isn't going to be "one thing" amongst my list or yours that will satisfy all your needs (anyone telling you otherwise is selling something). It's complicated but that's OK. We can get it done and dialed in, together.