“Every Champion Needs a Coach.”
The heavyweight champion of the world never walks into the ring alone.
Whatever success you or your firm desires, let’s get to work defining and driving the knowledge set and behaviors that will get you there.
Our job needn’t be about remediation. Since what we do is make champions out of already talented people and high achieving firms, we can be most effective for our clients when there is already a great relationship with their leadership, marketing, sales and clients.
If there’s a problem to be fixed…we’re here for it, too. But then, let’s get back to the bigger picture: The growth of your firm.
Chief Seconds works with Professional Services firms & Visionary Entrepreneurs, such as:
• UHY Advisors
• Marcum LLP
• Crowe LLP
• Grassi CPAs
• Tonneson CPAs
• Dark Horse CPAs
• Wiggin & Dana
• eMinutes
• MSCPA
• Hellen Hertz CPAs
• GrowthXel
• Venuti Mayoka Group
• Association of Accounting Marketing
• The Expert Press
• UHY Advisors • Marcum LLP • Crowe LLP • Grassi CPAs • Tonneson CPAs • Dark Horse CPAs • Wiggin & Dana • eMinutes • MSCPA • Hellen Hertz CPAs • GrowthXel • Venuti Mayoka Group • Association of Accounting Marketing • The Expert Press
Let’s Get to Work
Fractional CGO/CMO Services
Too often CEOs and Managing Partners are finding themselves the “accidental CMO” of their firm. Fractional CMO services allow high growth and in-transition leaders to get back to the business of leading while still keeping one hand on the tiller (and till).
Marketing Organizational Consulting
Most marketing departments are built by accident. Shouldn’t yours be built on purpose? High growth firms care about out performing and out working the competition. Marketing Organizational Consulting Services are a cheat code to that success. Punch above your weight class with smart and tested organization design.
Strategic Growth Consulting
What does success look like to you? Without a plan, how will you know you’ve achieved it? Strategic Growth Consulting applies CMO/CGO level experience and street tested tactics to your firm’s strategic goals. Whether you are driving overall growth, building an industry/specialty service line, shaping culture, or something else, let us lend our expert ear to your challenge and we’ll build solutions together.
Marketing Due Diligence & Integration for M&A
Marketing is, frankly, an overlooked asset when firm’s look to buy, sell, or merge. Our services allow you to leverage 15 years of professional services M&A marketing due diligence and integration and avoid the pitfalls so common during and following these transactions. People hate change and unhappy people are never good for business. Let us help.
Coaching/Personal CGO/CMO Services)
Everybody needs a good cornerman. The most talented of us, doubly so. Your work ethic got you to a leadership position but now you need to develop skills for the next chapter of your success. Boost your firm’s bottom line and enrich your team’s careers with a program of Personal CMO Services for your partners, ascendant partners, and future superstars. Investing in the success of your talent is an investment in the future of your firm.
Special Projects
Diagnosis without examination is malpractice. While we know the business we don’t know what keeps you up at night. Give us a call and let’s talk through your goals and challenges. If we can help you, great. If not, that’s ok. We promise to do no harm.
What is a Chief Second?
Chief Second, noun
\ chēf se-kənd \
In sword and pistol dueling one’s second, often also armed, had the responsibility of ensuring the duel was conducted in fair and gentlemanly manner. Think Hamilton and Burr.
In boxing, a second is the fighter’s coach and corner person. This person’s responsibility is to lead their fighter to victory, guide them through adversity, and always keep their fighter’s welfare the top priority.
One of the boxer’s seconds is designated ‘Chief Second’ and it is this person’s role to lead the support team to the overall benefit of the fighter and the sport.
In professional services marketing, your Chief Second is your secret weapon. A strategist, problem solver, coach, and growth catalyst whose sole goal is to get you to success, however you define it.
Listen. Learn. Act.
While we think we’re pretty great seconds to our clients, we know if we want to level up we, too, need the help of experts. So we sought out Teddy Atlas, one of the best coaches and cornermen in the history of boxing, and asked him for advice.
Thanks, Teddy.
Enjoy.
Let’s talk.
Bruce Ditman
Managing Partner
Chief Seconds LLC
