FAQs

 

What is a Chief Second?

Chief Second, noun

\ chēf se-kənd \

  1. In sword and pistol dueling one’s second, often also armed, had the responsibility of ensuring the duel was conducted in fair and gentlemanly manner. Think Hamilton and Burr.

  2. In boxing, a second is the fighter’s coach and corner person. This person’s responsibility is to lead their fighter to victory, guide them through adversity, and always keep their fighter’s welfare the top priority.

    One of the boxer’s seconds is designated ‘Chief Second’ and it is this person’s role to lead the support team to the overall benefit of the fighter and the sport.

  3. In professional services marketing, your Chief Second is your secret weapon. A strategist, problem solver, coach, and growth catalyst whose sole goal is to get you to success, however you define it.

Why us?

All great champions have coaches and cornermen. If you and your stakeholders already have sources for experience-based, street-tested, marketing consultation…you are way ahead. You may not even need us. But, if your marketing goes directly from leadership to execution you may want to enrich that mix. Chief seconds is here to accelerate and amplify your existing talents, supplement only when necessary, and get your to your strategic goals. Let us be in your corner as you fight for the belt.

Who are your clients?

Our services are attuned to the needs of companies that market and sell their time, knowledge and services. Examples would include: Accounting & Advisory firms, Law firms, Consulting firms, Security Firms, Real Estate Organizations, Engineering Firms, Personnel & Recruitment Solution Providers, Executive Individual clients, and more.

If Chief Seconds isn’t right for you we are happy to help you in a search for a better match, at no cost. We’re happiest when everybody eats.

Why use a Fractional Chief Growth/Marketing Officer (f/CGO or fCMO)?

The honest truth is that most firm don’t need a full time CMO. Scandalous, I know. What they do need full time (and, often, do have) are marketing professionals who are excellent at execution. Our fCMO services allow you to bring strategy, knowledge and experience from the top of the game to your teams and blast off. No need to do an executive search, benefits, etc - just work with your fractional CMO consultant and hit the ground running.

All high growth firms spend a lot of time planning the future of their practice. Very few of those same firms spend much time on the future of their operations. A Chief Seconds fCMO brings organizational strategy and experience to your firm and will prepare your marketing function to continue to exceed expectations as the firm grows larger.

Why use a Personal Chief Marketing Officer? (pCMO)

Every Champion has a coach - and you should, too. When was the last time you saw the Heavyweight Champion of the World walk to the ring alone? It just never happens. pCMO services at Chief Seconds are accelerants to your success. Whether you are looking to grow your personal brand, develop more business, lead a service or industry group or to simply pursue excellence in your career, your pCMO is here to align with your success, safeguard your interests and help you to realize all of your professional potential.